Wella Illumina Color Permanent Hair Color, No. 10/1 Lightest Ash Blonde, 0.08103 kg

My hair has been dark for a while. I missed being blonde so cap highlighted my hair.Unfortunately some of the older brown was very stubborn. Those parts were a horrible shade of orange and I dare not put any more bleach on it, it’s already taken a battering.I needed violet to naturalise the orange so purchased this knowing it wouldn’t entirely match the swatch colour but should hopefully at least take the orange away.I used the 10/69 with a 1:1 ratio on dry hair with a 30 vol wella developer (I know that seems a high volume but I can’t stress enough just how orange it was)I let it develop for 25 mins and rinsed, shampoo, condition and hair mask.The colour is beautiful 😻 I’m so happy with it.The condition of my hair is absolutely awful (which is entirely on me- I went in a bit hardcore with the bleach) so if anyone can suggest something amazing for the bleach damage it would be appreciated.

Easy to use. Lovely colour.

Great covering fantastic shine and not damage

I order this colour regularly as it is exactly the colour I want.

Great, was easy to use

Give good results would use again

I think this is the best hair dye on the market. And is gentle on fine and thin hair and doesn’t cause any damage or irritate the skin on my scalp.

Good professional colour follow instructions can't go wrong