D&AD. The Copy Book (Bibliotheca Universalis)

I have been using the office book for a long time and wanted to get one for myself. Great that I was able to find it. For all the copywriters who are starting and who want to brainstorm (not with AI), it is definitely recommended.

Great examples in here of top-rate copywriting and concepting. Any copywriter or brand creative should have this on their desk at all times.

Can't wait to dig in. This book is BEAUTIFUL.

Libro infaltable para todo publicitario, especialmente redactores. Yo había conocido una versión más grande, pero esta edición es pequeña de tamaño más estándar, entra bien en cualquier biblioteca.

As a studying copywriter, this book has a plethora of ads and never ceases to give me inspiration for when I'm practicing. There are a variety of ads ranging in many different industries and forms.My only issue: I enjoy the brief bios & self-proclaimed methods from different copywriters, but there really isn't a breakdown of the copy and what actually went into them. It'll state the company, year, and maybe the goal of the ad. But there is no deep analysis that shows exactly what made the copy so good. As a copywriter, you may be familiar with swiped.co. If not, it is a website with lots of marketing ads (mainly sales letters) just like the book, but the site actually ANNOTATES different lines within the copy and explains what this or that line does to the reader psychologically and how it draws them to purchase and/or sign up.I'll be honest and say this book is worth every penny of the $20-some price. But if all the ads had annotations like the ones I explained? It would be a $50+ value minimum. Hopefully they make a revised edition with these suggestions.

As an aspiring copywriter coming out of college, I bought this book as a way to help me learn the art of copywriting so I would be confident when applying for jobs. It did not disappoint! The book features so many fantastic copywriters and their ways of coming up with a fantastic ad. I learned so much from this book. I recommend this to any college student or beginning copywriter wanting to perfect their craft.

Some of this may be a bit dated but its pithy as hell

I buy one for each of my new employees in the ad world. It's a must have.