PUR Beauty 4-in-1 Love Your Selfie Foundation & Concealer - Longwear Full Coverage Liquid Makeup Foundation with Hydrating Blend for Refined-Looking, Natural Beauty Glow, Skin Texture & Tone

I would like to start with everyone has diff skin, so take any skin care or make up review with a grain of salt. Testing makeup for women can even depend on where you are cyclically. Makeup is only as good as your skin care routine because that it your real foundation.For me this is the exact coverage and natural feel I have searched for for 20 years. It goes on thick so at first I was concerned but then it just melted into my skin and become one. I did use primer and the loose sett in g powder. No retouch required; lasted from morning until bedtime. In late 30s with sensitive hormonally imbalanced skin.

I used to buy Armani foundation, which was almost twice the price and full of chemicals. I’m so glad to have found PUR! It’s just as good as Armani, if not better. And it’s clean! I love that you don’t have to use much for full coverage and it lasts all day without pooling, or sliding off your face.Completely converted !

My favorite foundation by far. I am 47 and needs make up that will work with my skin. I been using for a few years and I love it will not change it

I like this foundation but its a little to light for me so I mix it with one my other ones that are to dark and that works out.Seems to have good coverage which I love. I have smile lines and it does help with those, I do not have wrinkles so I cant help in that area. My skin type is normal but I am very oily in my chin area and it does well with that.I do wish it was not as thick, its a little heavy but not too much.

LOVE IT

Love that this can be used in two ways - pump or applicator.

Love this foundation. It goes on great and provides really good coverage.

This is the most expensive foundation I’ve ever bought so this might need to be taken with a grain of salt. I actually really like it. It’s good coverage and it doesn’t wear off on paper things(like when you put your face down at the Chiropracter) - all of my cheaper foundation rubbed off. I got the blush medium and while I don’t see blush tones in it like the picture suggested it still matches so I’m keeping it. Just it doesn’t really have that pinkish hue that I wanted- it’s more on the kind of jaundiced side until you spread it out. I do think I will continue with this brand. Full coverage is important to me as well as natural looking. This checks both of those boxes. Easy to apply and blends well